Strength calculation of rewards

Persuasive negotiation involves negotiating using rhetorical arguments (such as threats, rewards, and appeals), which act as persuasive elements that aim to force or convince an opponent to accept a given proposal. In the case of rewards, these have a positive nature as they use the argument that something positive will happen to the opponent if he accepts to do the requirement sent by the proponent. A proponent agent can generate more than one reward depending on the information he has modeled of his opponent. The problem appears when the agent has to choose a reward, to send to his opponent, among a set of rewards. One measure that could help him in his choice is the strength each reward has. Thus, the goal of this work is to analyze the rewards components and to propose a model for calculating their strength. We propose two ways for calculating the strength of rewards depending on the kind of negotiation the agent is participating. The first proposal is to be used when the agent negotiates only with one opponent, and the second when the agent negotiates with more than one opponent.